The founder Dr.Frances Mikuriya (architect & trainer) passionate about fitness & focused on performance and results driven, designed a high-end fitness boutique studio in the heart of London, Kensington High Street. According to her the body has the potential to be optimized in its performance and function just like a well-designed building. Body Machine is also similar to this concept. Maximize Function & Efficiency.
All of their training programs are research-driven, derived from cutting-edge sources, and delivered by a team of expert trainers who are dedicated to ensuring proper form and technique.
According to the brief the logo should remind the basic programs of the studio: TRX Suspension Training - SPINNADDIKTS classes (indoor cycling) - Personal Training
So we found inspiration from the dynamics of the founder, the different positions an athlete has during his training with TRX or cycling & the fact that always you are we someone else by your side, your expert trainer.